
In December we celebrated the first run of the book, "The Affluent Dentist," published by our client,
PPC LOAN, one of the country's few commercial loan originators focused on Allstate insurance agents, veterinarians and dentists. The book is a comprehensive guide for dental practitioners ultimately preparing for retirement from a career in dentistry.
A collaborative effort with K.M. "Mac" Winston, PPC LOAN President and Chief Lending Officer, and members (dental brokers) of American Dental Sales (ADS), the book was several years in the making.
BrandExtract became involved with the project in May 2009 by providing recommendations for PPC LOAN on marketing and distributing the book when published. We researched titles, designed the cover and internal pages, proofed and edited, and handled the printing and binding of the book.
We also worked with PPC LOAN to design, proof, edit and print a binder/study guide version of the book for dental schools and for seminars PPC LOAN gives at regional meetings and national conferences.
Roll out of an integrated marketing plan began with copies of the book going to ADS members and offering the book for sale on
ppcloan.com in January, and will continue throughout 2010.